Nag Pa-Cheeseburger Ka na Ba?

"Hey there! Bagong visitor ka ba ng First Ever Formal blog ko? Hhmm... sabi na nga ba eh! Pa-cheeseburger ka naman! BURGER! BURGER! BURGER!"


McDonald's newest series of commercials is one of the most talked about "stuff" this part of the year.

Some people saw it as a desperate way of getting the attention of "all publics". Some said that its also a desperate way of making people buy Mcdo's cheeseburgers. While some, saw it as a good marketing strategy because it targeted a wide range of publics in this Pinoy Land. Most people even had that "pa cheeseburger ka naman" joke as part of their lifestyle. The theme of the burger commercial says something like "kahit anong dahilan nalang, matikaman lang ang cheeseburger ng Mcdonalds". During the peak of the commercial series, hearing different groups of employees, couples, and teens say "Pa Cheeseburger ka naman" was like a part of my daily/ weekly adventure. Geeez, it was like the latest fashion trend! In La Salle alone, from ENG gate to Miguel Building, there are about 1 to 2 hirits in a week. Nag-hit siya sa mga Pinoy dahil tayong mga Pilipino ay madaling patawanin, mababaw sa mga jokes, at mahilig magbiro, tapos hihirit ng Libre. Lifestyle kasi natin yan. - from a friend.

My cousins even joke about it with their families almost every single day.
They would tease each other whenever someone just woke up ---
"Uuuyyy Bagong Gising, Pa Cheese Burger ka naman!"

Whenever somone just got home
"Uuuyy, he brought home the bacon! Pa Cheeseburger ka naman!".

For me, that is actually one of the most effective comm strategies in my generation. I think Mcdo wanted to give everyone the idea that their Cheeseburger can be everyone's snack anytime of the day. Like when we Pinoys think of LIBRE, instead of just thinking about Pizza, Chicken, etc. we can also think of Mcdo's cheeseburger. "Uso kasi sa mga office dito sa atin ang mga pakain. Uso din kasi sa atin ang maging IN sa panahon kapag kaya natin sabihin ang latest na expression o kaya latest na hirit-- from a friend."

Kamusta naman yon diba?? (hmmm... I'm pretty sure that almost everyone is guilty of copying Mariel Rodriguez' favorite expression )

The "Pa Cheeseburger ka naman" idea worked well because people talk about it everyday. But being talked about is different from being successfull in terms of profit. I have no idea if their sales went up because of this TV ad series. Whatever the result is in terms of the sales, I sitll think that the idea was halfway successful and effective because it targeted a part of Most Filipino's lifestyles --- pa-libre, pa-kain, atnd making things become such a big deal which results to a....

"Pa cheeseburger ka naman! BURGER! BURGER! BURGER!