Wednesday, October 29, 2008

The True Meaning of Beauty.


Two thirds of women around the world,


from fifteen-year-olds to sixty-year-olds, avoid basic activities of life because they feel badly about the way they look. It’s time we changed their minds -Dove Campaign


I can't help but admit that this project made me cry. It affected me so much because I am part of the Girl Community, and I know that every girl on this planet is prone to being judged.

I can't help but admit that I hate all commercials which wrongfully DICTATE what beauty is and what kind of life it can give you. It takes young ladies away from their path to having normal and happy lives.

I can't help but admit that tears fall from my Owl-ish eyes whenever I would see girls in the comfort room, staring at other girls, or older women whom they think are prettier, sexier, and more presentable than them.

I can't help but admit that whenever I have friends who ask me the ultimate question ---"Kailan ba ako gaganda?", I get so depressed and I just wanna hug that person and whisper that she IS beautiful and there's nothing to change because we are all pretty and lovely in different ways.

I can't help but admit that I am the kind of person who sometimes choses to sacrifice her own time, and happiness for someone who needs a helping hand, a listener, and a friend who can share her love and care.

Beauty is not just about our our physical looks. Beauty as they say is also about the love we get form our families and friends. It also covers aspects of our self-esteem which is about the way we recognize and take pride in our strengths, talents, and natural beauty. The Dove Self Esteem Fund, a well-researched, well planned, and well implemented CSR (corporate social responsibility) is not just like any other project we have encountered. Unlike other organizational projects which are focused only on the idea that everyone is naturally beautiful, Dove gives importance to the wrong understanding and definition of beauty and envisions to uplift the self-esteem of every girl, lady, woman that are deeply affected, and are vulnerable to the terrible beauty trends and lifestyles of this distorted planet.


"Talk to your daughter before the beauty industry does..."
-
Dove Campaign

It really is about time to make some changes. Though this Dove campaign brought about certain issues such as being accused of using this kind of campaign just to increase their sales, and that the organization has a sister company which sells cosmetics (this I am not sure of, I just read it form a comment in youtube), Dove was still able to get the support of the many. It made such a big impact on people, especially women, because it is an issue that every woman is having and is embarrassed to share with others, fearing that she may be seen as someone who is not very confident about herself.

I guess being supportive and helping people with their problems is really an effective way of being a part of their lives. Dove has probably been a part of almost every woman's life since the Self Esteem Campaign. Proceeds of the sales go to the project's funds. I love the way Dove introduced its campaign to the people. Not only that their ads are very touching, they also sounded very credible because captions in between pictures of girls are about researched information. I will continuously support this project as I have since its launch because I know that somehow, somewhere in this cruel world, a part the money I contributed by buying their products has helped a young or old lady with a distorted thinking of beauty

Positive Self Esteem is about being able to celebrate differences - Dove Campaign


DOVE SELF ESTEEM CHECK (Take the test)
Do you have a positive body image? Does your self-esteem need a tune-up? Find out through these interactive quizzes.


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